wired.com report a future trend as the move toward streaming and sharing video - with increasing use of flip video recorders, Apple obviously want a piece of the action:

http://www.wired.com/gadgetlab/2009/12/apple-live-video/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+wired%2Findex+%28Wired%3A+Index+3+%28Top+Stories+2%29%29&utm_content=Google+Feedfetcher

Need to create a podcast - some tips can be found on wired.com. Perhaps as part of the module we can make some?

http://howto.wired.com/wiki/Make_a_Podcast?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+wired%2Findex+%28Wired%3A+Index+3+%28Top+Stories+2%29%29&utm_content=Google+Feedfetcher

Below a video of Nina SImon talking at a conference recently about embedding new media in museums. Check out her website - it is a great resource. http://museumtwo.blogspot.com

Here follows a round up of things that have been learnt about Social Media advertising in 2009 (as recognised and quoted from socialmedia.com). Note especially the comment on Twitter as a broadcast mode - very interesting!

'Right now the SocialMedia.com team is chugging full-steam ahead on developing the first social-advertising platform for publishers. But to continue to make killer social ads in the future, it was important for us to reflect on what happened in social advertising in 2009 and identify the most important lessons that we learned. Here they are:

1.Trust is everything. Because social advertising brings real people and real relationships into the mix, it’s essential to preserve trust around the board. If belief in the message is removed, then the added value from social is non-existent. In the same vein, don’t pay people to say good things about you. Paying users to tweet or promote your brand reduces trust between people, and therefore reduces the value of the message.


2.Advertising through someone’s social graph is the most influential form of marketing. In our experience the most engaging social campaigns aren’t big flashy ads, rather they are bite-sized pieces of content from real people (status updates, recommendations, shared preferences). Ads that incorporate such social messages perform better than ads that don’t. Across our campaigns the social ad (word of mouth impression) has consistently higher CTR than the non-social ad (opt-in impression). Earlier in the year we also partnered with third-party research group, Dynamic Logic, to conduct the first-ever social advertising research study. The results established that social ads perform better than their non-social counterparts with regards to purchase intent, online ad awareness, and brand favorability.


3.Social isn’t always obvious. Social is easy to see when in the form of a simple social graph on a networking site such as Facebook or LinkedIn, in which the social relationships are one-to-one connections formed by users. But social goes well beyond that boundary. All publishers have some form of social graph. However, it’s likely transparent. Individual readers on a site are not directly connected via friendship, but they do interact with one another and they all share similar interests and experiences. These common interactions, interests, and experiences bind users and form an implicit social community. Everyone in the community cares about what the rest of the community thinks, and therefore shared messages and media within the community carry additional meaning and influence.

4.Twitter is a broadcast media. Harvard Business research found this year that over 90% of content on Twitter is created by only 10% of Twitter users. Advertisers should discover authentic message about their brand from the 10%, and then surface and amplify those messages to the rest of millions who are listening. Other social sites are also trending towards this play, e.g. Facebook fan pages.


5.It’s not just about the click. While social ads perform better, marketers need to look beyond click-through rate to user engagement activities such as share, like, recommend, tweet, and become a fan. All of these activities should be measured and weighted along with traditional marketing metrics. And, as we learned from the Dynamic Logic study, social ads are particularly useful for increasing purchase intent, online ad awareness, and favorability so these are must-have metrics for the marketer’s dashboard.'

What is the future of England's library service in a 'digital age'?

http://www.culture.gov.uk/reference_library/media_releases/6490.aspx

An exploration of the ways in which companies are using Twitter for marketing and branding purposes:

http://engagingsocialmedia.com/advertising/twitter-campaigns

Applying guantitative data analysis tools to English literature - a good idea?

http://www.wired.com/magazine/2009/11/pl_print?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+wired%2Findex+%28Wired%3A+Index+3+%28Top+Stories+2%29%29&utm_content=Google+Feedfetcher

Blogosphere

check out Technorati's report 'The State of the Blogosphere' at:

http://technorati.com/blogging/article/state-of-the-blogosphere-2009-introduction/

Tim Berners-Lee at the Web 2.0 Summit:
http://news.cnet.com/8301-19882_3-10381726-250.html?part=rss&tag=feed&subj=Webware

Interactive art by Camille Utterback
http://www.youtube.com/watch?v=y-lOAoWcAV8

Great video explaining Web 2.0
http://www.youtube.com/watch?v=6gmP4nk0EOE

and another explaining changes in how we think about, store and retrieve information due to digitisation:
http://www.youtube.com/watch?v=-4CV05HyAbM&feature=channel

both by Professor Michael Wesch 'the explainer' according to Wired magazine

Also, a lecture entitled 'An Anthropological Introduction to YouTube' at
http://www.youtube.com/watch?v=TPAO-lZ4_hU

Wondows 7 from Microsoft. Review at:

http://www.wired.com/reviews/product/pr_win7

Tom Watson, Minister for Digital Engagement speaks at

www.youtube.com/watch?v=uOIwyK9Y7VU&feature=related

digitalengagement.org as launched by Helen Milner. Check out their statement of strategy at:

http://www.youtube.com/watch?v=mP8y0x8FdDk&feature=player_embedded#

Mandy Rose, ex-Producer of the BBC's Video Nation project and Producer of Capture Wales (also at the BBC) reflects on Anthony Gormley's One and Other project as it compares to other participatory media

http://collabdocs.wordpress.com/2009/10/15/one-and-another/

Other entries on the blog reflect on collaborative endeavour across a number of platforms.

Check this out for state of the art theatre design:
www.wired.com/culture/design/magazine/17-10/pl_design

The following article represents an interesting overview of the ways in which people embrace newer technologies that are not necessarily of particularly high specification. If the tool is (just) good enough for the job in hand, inexpensive, portable and easy to use, that seems to be good enough for us!
http://www.wired.com/gadgets/miscellaneous/magazine/17-09/ff_goodenough

find out more about the perceived opportunities represented by Social Media ... here is the view from the White House!

http://www.wired.com/epicenter/2009/08/what-the-obama-administration-is-learning-from-facebook-google-and-ideo/

Increasingly, there are opportunities to engage with culture virtually through programmes such as Second Life (although talk about this particular prgoramme was much more rife a few years ago). Does this represent an iopportunity or a threat to our cultural institutions?

See http://myincrediblejourneys.blogspot.com/2007/08/virtual-visit-to-dresden-state-museum.html for a virtual review

Article on the New Literacy from Wired Magazine - Are the new media responsible for a decline in the standards of written English? Findings fro ma 2001-2006 study are summarised.

http://www.wired.com/techbiz/people/magazine/17-09/st_thompson

The Powerhouse presentation on their use of social and other media

http://www.slideshare.net/sebsnarl/the-future-museum-connected-social-open-presentation

Thoughtful presentation on gaming and museums by Jane McGonigal

http://www.slideshare.net/avantgame/gaming-the-future-of-museums-a-lecture-by-jane-mcgonigal-presentation

From a posting on the GEM email list - information about how museums are using Twitter as a marketing tool. [From Nick POole]

Quite a lot of information about how museums are responding to Twitter has gone out on Twitter itself.

Recent tweets include a downloadable list of 467 museums worldwide that are currently using Twitter as an active part of their marketing. Download the list from the link below (CAUTION: opens an Excel spreadsheet):

http://www.museummarketing.co.uk/museum_twitter_aug09.xls

Plus, if you are so inclined, an evolving list of museums on Twitter that are run by women.

http://www.alyssagardina.com/blog/agardina/museums-twitter-girl-power-edition

If you’re really keen, the American Museums Association runs a Facebook group of museums that use Twitter at:

http://www.facebook.com/topic.php?uid=8149552975&topic=7583

Finally, the inimitable Jim Richardson over at Sumo has a lot of information about how museums are using Twitter on his MuseumMarketing blog at:

http://www.museummarketing.co.uk/

Hope some of these are useful!

All best,

Nick

Ltest Taking Part survey results have now been published at http://www.culture.gov.uk/reference_library/publications/6307.aspx

The Digital Britain Implementation Plan has now been published at http://www.culture.gov.uk/reference_library/publications/6310.aspx
see what you think...

Social Media Brand Engagement Report
http://www.engagementdb.com/downloads/ENGAGEMENTdb_Report_2009.pdf

Rider Spoke by Blast Theory
http://www.youtube.com/watch?v=dsdfBAjYnh0

Microsoft touchscreen at http://www.youtube.com/watch?v=Zxk_WywMTzc&feature=fvst

World's first computer at Manchester University. Now hosted at the Museum of Science and Industry, Manchester.

I've added a list of relevant policy documentation below and will endeavour to keep it up to date as I receive information via RSS feeds. These mostly come from DCMS but if I see anything else of interest I will let you know!

Chris Anderson introduces his new book:
Free, the Future of a Radical Price
http://www.wired.com/techbiz/it/magazine/17-07/mf_freer

Fancy a surprise... View the top ten YouTube videos of all time at http://www.readwriteweb.com/archives/top_10_youtube_videos_of_all_time.php

Can't get the links list to work so here are some

Media and The Inner World AHRC project http://www.miwnet.org/