wired.com report a future trend as the move toward streaming and sharing video - with increasing use of flip video recorders, Apple obviously want a piece of the action:

http://www.wired.com/gadgetlab/2009/12/apple-live-video/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+wired%2Findex+%28Wired%3A+Index+3+%28Top+Stories+2%29%29&utm_content=Google+Feedfetcher