CPM digital: Search Engine Optimisation

Reading List

Anderson, Chris, 2007, The Long Tail: How Endless Choice is Creating Unlimited Demand. Random House.
Benjamin, Walter, 1935, ‘The Work of art in the Age of Mechanical reproduction’ in Illuminations
Berger, John, 1977, Ways of Seeing. Penguin
Bolter, JD, 2000, Remediation: Understanding New Media. MIT Press.
Creeber, Glen and Martin, Royston, 2008, Digital Culture: Understanding New Media. OUP.
Darley, Andrew, 2000, Visual Digital Culture. Routledge
Drury, Glen, 2008, 'Opinion piece: Social media: Should marketers engage and how can it be done effectively?' in Journal of Direct, Data and Digital Marketing Practice 9 (3) pp.274-277
Feigenbaum, Harvey, 2004, 'Is Technology the Enemy of CUlture?' in the International Journal of CUltural POlicy 10(3) pp.251-263
Fiske, John, 1989, Understanding Popular Culture. Routledge.
Gere, Charlie, 2008 (2nd ed.), Digital Culture. Reaktion Books
Green, Lelia, 2002, Communication, Technology and Society London: SAGE.
Hesmondhalgh, David, 2007, The Cultural Industries. London and Los Angeles, India an Singapore: SAGE.
Jenkins, Henry, 2006, Convergence Culture: where old and new media collide. NYUP: New York and London.
Kalay, Yehuda E. Kvan, Thomas, and Affleck, Janice, 2008, New Heritage: New Media and Cultural Heritage. London and New York: Routledge.
Karaganis, J, 2008, Structures of Participation in Digital Culture. Columbia University Press.
Kenderline, S. and Cameron, F. (Ed) (2007), Theorising Digital Cultural Heritage: a critical discourse. MIT Press.
Kirby, Alan, 2009, Digimodernism: How New Technologies Dismantle the Pastmodern and Reconfigure Our Culture: How New Technologies Dismantle the Postmodern and Reconfigure Our Culture
Krug, Gary, 2005, Communication, Technology and Cultural Change London, California and New Delhi: SAGE.
Landon, Kaia, Wallis, Caroline, & Davies, Peter, 2010, Twitter for Museums: Strategies and Tactics for Success
Leadbeater, Charlie, 2009, We Think: Mass innovation not mass production. Profile Books.
Lessig, Lawrence, 2004, Free Culture: How big media uses technology and the law to lock down culture and control creativity. Penguin USA.
Lievrouw, Leah and Livingstone, Sonia, 2005, Handbook of New Media. SAGE
Lister, Martin, 2008, New Media: A Critical Introduction. Routledge.
Manovich, Lev, 2002, The Language of New Media. MIT Press.
Parry, R, 2007, Re-coding the Museum: Digital Heritage and the Technologies of Change. Routledge.
Poster, Mark, 1995, in Featherstone, Mike and Burrows, Roger, Cyberspace/Cyberbodies/Cyberpunk. Thousand Oaks: Sage.
Shirky, Clay, 2009, Here Comes Everybody: How Change Happens When People Come Together. Penguin
Stroud, Dick, 2007, 'Social networking: An age-neutral commodity - SOcial networking becomes a mature web application' in Journal of Direct, Data and Digital Marketing Practice 9 (3) pp.278-292
Tribe, Mark and Reese, Jana, 2006 New Media Art. Taschen
Wands, Bruce, 2007, Art of the Digital Age. Thames and Hudson

Policy documents

DCMS, 2008, Creative Britain: New Talents for hte New Economy at http://www.culture.gov.uk/reference_library/publications/3572.aspx
DCMS, 2008, Equality Impact Assessment for Digital Switchover http://www.culture.gov.uk/reference_library/publications/5699.aspx
DCMS, 2008, McMaster Review: Supporting Excellence in the Arts at http://www.culture.gov.uk/reference_library/publications/3577.aspx
DCMS, 2008, Taking Part Survey 2006/7 at http://www.culture.gov.uk/reference_library/publications/5396.aspx
DCMS, 2009, A Passion for Excellence: One Year On report at http://www.culture.gov.uk/images/publications/oneyearon_passionforexcellence.pdf
DCMS, 2009, Ceative Industries Economic Estimates http://www.culture.gov.uk/reference_library/publications/5727.aspx
DCMS, 2009, Creating the Skills for the Digital Economy report http://www.culture.gov.uk/images/publications/eskills_skillset_summary_of_recommendations.pdf
DCMS, 2009, Digital Britain report outlining switchover plans http://www.culture.gov.uk/what_we_do/broadcasting/5631.aspx
DCMS, 2009, Museum Peer Review Pilot Reports and Self-Assessment at http://www.culture.gov.uk/reference_library/publications/5934.aspx